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THE ONE SHOW

Anchored around the notion that great ideas can live in anything, and that even the smallest thing can be the catalyst for the most brilliant — and Gold Pencil-worthy — concept, the campaign supports the One Show's tradition of celebrating the industry’s best. Riffing on the One Show’s iconic Pencil award, we turned the pencil into more than 25 sources of possible inspiration — from photography to music to sushi.

Work created with the team at Office.

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